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Occasional notes on the work — strategy, campaigns, measurement and the tooling underneath. Subscription is optional and consent-based.
Notes on the same work we do with clients: channel planning, campaign structure, measurement and the parts of marketing technology that tend to break.
What it covers
- Marketing strategy — how channel mix and budget decisions get made
- Performance marketing — account structure, bidding, and what to test next
- Digital advertising — formats, messaging and creative testing
- Analytics — measurement plans, tracking, and reporting people trust
- Marketing technology — platforms, integrations and data flow
- Digital growth — what changes when a channel matures
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